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Subaru invoice data is available at the NADA website.
So in the end when I update my options turns out the dealer still made $1000 on me. They do need to pay bills, but I should have pushed a little harder to get that down closer to $500.

To any new buyers out there, understanding your invoice pricing is pretty critical to getting the deal.
 

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'18 and '19 Crosstrek Limiteds
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So in the end when I update my options turns out the dealer still made $1000 on me. They do need to pay bills, but I should have pushed a little harder to get that down closer to $500.

To any new buyers out there, understanding your invoice pricing is pretty critical to getting the deal.
The invoice price isn't really what the dealer paid for the car, with all the incentives and sales bonuses they get. Some dealers are happy sell at $500 to $1,000 under invoice. Of course, then they tack on their ridiculous fees. Fortunately, here in California, they're capped at $80.
 

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The invoice price isn't really what the dealer paid for the car, with all the incentives and sales bonuses they get. Some dealers are happy sell at $500 to $1,000 under invoice. Of course, then they tack on their ridiculous fees. Fortunately, here in California, they're capped at $80.
Man now I really feel like I got hosed. Is there a support group out there for people abused by dealerships?
 

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Man now I really feel like I got hosed. Is there a support group out there for people abused by dealerships?
Don't feel too badly about it. It may be that there's a supply and demand issue in your area. When the PHEVs came out here, some people were paying over MSRP to get the first ones.
 
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Discussion Starter #145
Man now I really feel like I got hosed. Is there a support group out there for people abused by dealerships?
See posts #1 and #2 of this thread for comparative data. Water under the bridge - focus on enjoying your new ride!
 

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Hey folks,

New member in North Carolina, just took home a 2021 Crosstrek Sport yesterday. I think (hope) I did alright..I feel pretty good about this I guess. Here are my numbers:

Base
Invoice: 25,027
MSRP: 26,495

Destination
Invoice: 1,050.00
MSRP: 1,050.00

Total
Invoice: 26,077
MSRP: 27,545

Moonroof Package
Invoice: 1,421
MSRP: 1,600

Popular Package 2B
Invoice: 601
MSRP: 929

Auto-Dimming Exterior Mirror /Approach Light
Invoice: 152
MSRP: 235

Map & Dome Lights LED Upgrade
Invoice: 65
MSRP: 101

Cargo Net
Invoice: 39
MSRP: 61

Price with Options
Invoice: 28,355
MSRP: 30,471

No dealer installed options. I got this one right off the truck otherwise they would have put on wheel locks and something else I can't remember.

Originally got the MSRP discounted by $2750 to $27,721 before taxes & fees. I did decide to get a warranty, going with a 7yr/70000 mile gold one with a $100 deductible, after they reduced the price of it from $1943 to $1643 and also took another $100 of the MSRP of the car. I absolutely couldn't get them any lower, and although I know I could have shopped around for a few years I didn't feel too bad about that cost. I had a hard time finding out what people were paying for specific warranties in my searches anyway.

So that got me to $27621 + $1643 for the warranty, $849.60 tax, $699 dealer fee, $109.75 for tax/title/reg.

OTD: $30,922.35

Magnetite gray by the way. I went in looking for white but I thought the sport moldings didn't make the white as nice as previous years, but then saw the gray and loved it.
 

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We fixed the priced on an in-transit PYP Sport, even prior to stepping into the dealership. Picked it up late October. Details include:

A. OPTIONAL EQUIPMENT AND OTHER ITEMS
Manufacturer's Suggested Retail Price $26,495.00
Exterior Color: Plasma Yellow Pearl
Full Tank of Gas INCLD
Option Package: 22 $1,600.00
SUBARU STARLINK 8.0" Multimedia Plus System
Blind Spot Detection w/ Rear Cross Traffic Alert & Lane Change Assist
Power Moonroof
Sport Model Only Package $929.00
Mirror Compass w/ homelink
Rear Bumper Cover
Splash Guards
All-Weather Liners
Rear Seat Back Protector
Cargo Net - Rear $61.00
Destination and Delivery $1,050.00

Total Suggested Retail Price $30,135.00 (this is the sticker price)

B. Dealer added genuine PYP door edge guards as part of prep; not sure of the cost, but they were asked not to add anything, and they did not charge us for it. The door edge guards are well done and quite innocuous, so no issues from our side.

C. Breakdown:
1. $26,750 - $500 (Subaru Coupon) = $26250
2. Sales tax, $1837.50
3. Tag, Title, Misc. fees, $172.47
4. Documentary Fee, $389
Total drive out price: $28,648.97

Basically, the dealer discount was $3385 and the price was reduced by an additional $500 via the Subaru owner loyalty coupon. Total off the MSRP was a net $3885.

Since acquiring it, I have added side moldings, wheel locks, Husky floor liners and Philips Ultinon DE3175W map and dome lamps.
 

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Discussion Starter #149
As a refresher, the following "deal" information is most helpful to others -

1a. List trim and MSRP for your specific vehicle, including all options, packages and port installed items.

1b. Geographic location

1c. Trade? Cash? Financing?

2. If known, list invoice price for your specific vehicle, including all options, packages and port installed items.

3. List price paid OTD, EXCLUDING sales tax (as that varies by location). “Price paid”. Mention if you used SoA Loyalty coupons to get you down to this price. Include doc fees on this line as well.

4. Subtract 3 from 1 (Price under MSRP) and 3 from 2 (Price under invoice). This may result in a negative number, meaning you paid more than invoice.

5. Optional - Ratios are helpful, like percentage of MSRP you paid for your specific car.
 

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Hi All, it was time to retire my 2009 Honda Fit. I recently negotiated the price on my soon-to-be first Subaru which is in transit. Arrival is right after Thanksgiving and I am super excited. Dealership didn’t ask for a down payment. Probably bc they have two of the same cars (trim, color, options) arriving at the same time. Price breakdown below. I couldn’t get the dealer to go any lower on the price. Overall, I don’t think it’s too bad. Please let me know your thoughts or if you have any advice :)

1a. 2021 Crosstrek Sport - Magnetite Grey. Moonroof, popular package #3, and splash guards. MSRP: $30,151, however NADA shows $30,115 (I might be missing something).

1b. Philadelphia, PA

1c. Financing (0.9% for 48 months). No trade in (giving the Fit to a family member).

2. Invoice: $28,126 based on NADA website ($30,115 MSRP).

3. $30,000 OTD.

    • Price: $27,265
    • Taxes (Philly 8%): $2,181
    • Tags/Registr.: $165
    • Doc Fee: $389
    • Total: $30,000

4. Subtract 3 from 1 (Price under MSRP): $2,860.
Subtract 3 from 2 (Price under invoice): $861.

5. Percentage of MSRP you paid for your specific car: 90.4-90.5%, depending on dealer MSRP or the one I looked up on the NADA website.
 

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I just put a deposit on a 2021 Crosstrek Limited. Cool grey khaki. St. Louis, MO. No popular package, no moon roof etc. The only extras: 1 additional key fob and door edge guards.

Out the door with fees $26500. This does not include tax, title, license which I will pay later. I do have an ambassador coupon (much appreciated) which will take the price down to 26000.

Thanks to all on the forum - been here reading everyone's likes / dislikes for a couple years now. Your input gave me the confidence to pull the trigger - I feel I know what I'm getting into.

Cheers!
 

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I just put a deposit on a 2021 Crosstrek Limited. Cool khaki grey. St. Louis, MO. No popular package, no moon roof etc. The only extras: 1 additional key fob and door edge guards.

Out the door with fees $26500. This does not include tax, title, license which I will pay later. I do have an ambassador coupon (much appreciated) which will take the price down to 26000.

Thanks to all on the forum - been here reading everyone's likes / dislikes for a couple years now. Your input gave me the confidence to pull the trigger - I feel I know what I'm getting into.

Cheers!
 

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As a refresher, the following "deal" information is most helpful to others -

1a. List trim and MSRP for your specific vehicle, including all options, packages and port installed items.

1b. Geographic location

1c. Trade? Cash? Financing?

2. If known, list invoice price for your specific vehicle, including all options, packages and port installed items.

3. List price paid OTD, EXCLUDING sales tax (as that varies by location). “Price paid”. Mention if you used SoA Loyalty coupons to get you down to this price. Include doc fees on this line as well.

4. Subtract 3 from 1 (Price under MSRP) and 3 from 2 (Price under invoice). This may result in a negative number, meaning you paid more than invoice.


5. Optional - Ratios are helpful, like percentage of MSRP you paid for your specific car.
OK sorry for all my posts but finally found window sticker and missed an option. Also respecting the OP guidelines, here is the summary:

2021 Crosstrek Sport ($26,495)
w/Option Package: 22 ($1600)
w/Sport Model Only Package ($929)
w/Ext Auto Dim Mirror ($235)
Destination ($1,050)
1a. MSRP Total: $30,309.00
1b. Charlotte, NC
1c. Trade in: 2013 Subaru BRZ Premium Manual 95k mi, minor damage rear bumper cover. $11,000

2. Invoice: $28,251


Selling price $27,951 (Invoice -$300)
Doc fee: $249.50
Elec filing fee: $152.50
Dealer fee: $799
Not aware of coupons
3. OTD Pre-Tax&Reg $29,152 (Invoice +$901)

4. OTD Pre-Tax&Reg $901 over invoice and $1157 under MSRP


5 Optional
5a. OTD Pre-Tax&Reg 3.8% under MSRP
5b. Total OTD w/taxes & registration: $29,822.04 ($487 under MSRP)
5c. Cash out: $1,176.87 (Trade in - cash out = $9,823.13)
5c. Financing 1.9% on $19,998.91 over 60mo: $349.69/mo

Comments:
Not a great deal compared to other posts, def should have researched these coupons and understood dealer incentives better. I think I made some ground on trade-in. I'm $1,400 above average "KBB trade-in good condition". Additionally that saved me about $300 on taxes on the car. You could argue the BRZ is a niche market and had I held on and sold privately could have cleared $13, but that's a lot of work and hassle I didn't want to deal with. Of course the dealer had it listed for $14,500 the next day, but who knows what they actually sold it for.
 

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Boston Area
2021 Limited with option package 32 - power moonroof.
(msrp $27,995 + $1000 moonroof + $1005 - destination and delivery = $30,045

I paid $27,800 (no trade and finance half)
PLUS:
Doc prep - $299
Inspection, registration, and title - $170
100K service contract - $1,850
MA State tax - $1,756

TOTAL - $31,875
 

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Just closed a deal on 2021 Crosstrek Limited white with gray leather interior. $27,995 MSRP, plus $1050 Deliver, plus $1,000 Moon Roof, plus $1,265 Popular Package 4 (Rear Bumper Cover, Splash Guards, All Weather Floor Mats, Auto Dimming Mirror with Home Link, LED Map and Dome Lights, External Auto Dim Mirror and Rear Seat Protector), plus $129 Service and Handling fee for a total of $31,439. I offered a cash deal and was given a price of $28,167 about $3,272 below MSRP and $1,129 below invoice. Didn't dicker. I was very happy with the price. Subaru of Little Rock, AR. This is my 4th Subaru and my second one from Subaru of Little Rock.
 
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