Only set foot into a dealership to test drive. Once you do that and like it, go to Subaru.com and build the exact model you want, including ALL the options. Save the build and then it's assigned a number. Then figure out what approximate dealer invoice is and use that as your guide to shoot for. This can be found online. It's probably not exactly what the dealership paid for it, but it gives you a ballpark to shoot for. Then go back online to Subaru.com and email EVERY SINGLE dealership within the area you are willing to travel. Make sure the email Includes the build number you received from when you built it on Subaru.com, as the dealer can access this exact build on their end. Then just hope you get at least two willing to deal, once you have at least two, then use it as leverage against the other one(s). Kept going till there is only one standing. Again, this is all done via email.....no person to person. Sales tactics don't work very well over email, and you have access to all the information you need to make an informed decision. When you are in person they can use every single sales tactic in the book.also how do I negotiate with a dealer claiming there’s no negotiating due to chip shortages and only selling at “msrp”. I’ll be the first to admit I roll over really easy andcan’t negotiate to save my life.
In my experience, even though I supplied the actual build number from Subaru.com and told them I wanted to place an order, I'd still get some telling me what they found similar to the one I want and they would give me a price for that one. I'd respond that I'm not interested and want their best price on the build I sent them. Make sure they give you a price for the one you built, in order to keep comparing prices easier.
I just ordered one at the end of June and got it for $800 -under dealer invoice-. Emailed 23 dealerships across all of WI and N IL. Wanted to place an order, not pick from what few cars they had coming in which were not already pre-sold before getting to lots. Some would not budge on MSRP, some would throw you a little bone ($500 - $1,500 under MSRP), some did not even respond. All it takes is TWO dealerships willing to deal. I found three out of the 23. Used one for leverage against the other two.
If you have a trade, once you get them down to the price you are comfortable with, NOW is the time to tell them you have a trade-in. Now you can try to get the most from your trade-in without convoluting the situation by having two moving pieces (price of new car and AND trade-in value).